Captivate Your Customers
SCS Technologies has a wide range of high impact, quality public display LCD / LED screens and powerful digital signage solutions. SCS Technologies offers an array of products and solutions ideal for retail, education, hospitality, banking, corporate, government, healthcare, transport, entertainment venues, and leisure. Content services are available to our customers, enabling you to have custom animated or static content created and managed without worry.
What is Digital Signage?
Digital signage solutions, also called dynamic signage, is a type of digital display in which images, videos and multimedia content can be displayed in commercial or public places to improve awareness or products visibility. There are a variety of types including Interactive displays, LED displays, restaurant menu boards and more.
Digital signage is the generic term for displaying information to a targeted audience, at a selected location and moment using digital screens. This information can be different per display and per moment.
Some examples of digital signage solutions are welcoming screens in reception areas, screens for dynamic guidance in buildings or advertising screens in shops. Screens showing timetable information at airports and train stations are also forms of digital signage displays.
Why Use Digital Signage?
Digital Signage is a powerful advertising medium and has been studied over the years to measure impact and engagement. A Neilson study found that digital signage increases the revenue at the point of sale: Four out of five product brands experienced significant increases of up to 33% in additional sales through the use of DOOH (Digital Out of Home) media compared to other POS media.
Digital signage has the ability to precision-target customers and display memorable dynamic content directly to them. Thanks to this, 59% of people who came into contact with digital signage in multiple locations later wanted to learn more about the advertised topic, making Digital Signage installations the perfect partner to your advertising campaigns.
You can find many more of these statistics in our blog post “6 Stats Proving the Power of Digital Signage“.